India Tourism Development Corporation (ITDC) has announced the appointment of Ms Mugdha Sinha as its new Managing Director. A 1999 batch Rajasthan cadre IAS officer, with rank of Additional Secretary, known for her visionary & dynamic leadership, Sinha brings over two decades of vast experience across governance and administration. Her previous impactful role as Director General of Tourism at the Ministry of Tourism, GoI, saw her play a pivotal role in shaping national tourism policies, particularly in areas of innovation and big data.  She also served as Joint Secretary in the Ministry of Culture, where he led the GLAM division overseeing significant cultural and tourism initiatives. Her work focused on promoting India’s heritage while integrating it with tourism development efforts; a valuable asset as she now leads ITDC’s transformation journey. In her new role, she will oversee ITDC’s diverse verticals, including The Ashok Group of Hotels, Ashok Events, Ashok Travels & Tours, Ashok Institute of Hospitality & Tourism Management (AIH&TM), Ashok International Trade ( Duty free shops), Catering units and Ashok Consultancy & engineering Services. Commenting on her appointment, Ms Sinha said, “It is a privilege to join ITDC. My focus will be on modernising operations, enhancing the tourism and hospitality experience, and building a globally competitive brand rooted in India’s rich cultural heritage.”